After his retirement from professional tennis in 2022, Roger Federer has found new interests to enjoy his post-retirement life. While many thought that with the Swiss player retiring, his dominance would end, he has proved them wrong while establishing new milestones in his new ventures. Apart from working with multiple multi-million dollar brands, Roger is very fond of pushing Swiss brands to take them to a global stage. This resulted in him becoming the backbone of ‘On Running‘, a company that is famously known for making shoes and sneakers.
However, in a recent interview, Roger Federer gave an insight into the future plans that he sees to impart on his company. After acquiring some of the upcoming names in tennis, Roger Federer backed ‘On’ does not seem to stop anytime soon.
Roger Federer reveals future plans with ‘On Running’
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Swiss tennis legend Roger Federer is gearing up to revolutionize the world of athletic footwear with his latest creation, the Roger Clubhouse Pro. This innovative tennis-inspired shoe is poised to redefine versatility, offering a seamless transition from school to sports and beyond.
5) So, without a shoe deal in place, Roger Federer continued to wear Nike’s without being paid for it.
But after discovering footwear brand On Running while training, Federer made an even bigger bet.
He signed an equity deal and became a global ambassador for the Swiss brand. pic.twitter.com/rLQ6LDlcEy
— Joe Pompliano (@JoePompliano) September 29, 2021
With this new footwear addition, Federer addresses the need for a versatile sneaker that adapts effortlessly to the dynamic lifestyles of children and adults alike. Whether it’s a day at school, an impromptu football match, or a quick game of tennis – on the table or on court – the Roger Clubhouse Pro promises to be the go-to footwear choice: “Yes, the Roger Clubhouse Pro, is a tennis-inspired shoe. I felt like we needed a sneaker for in-between, for when the kids go to school, but then you want to go play football, and then back to school and then go play ping pong and tennis. You can do it all with this one shoe,” said Roger in the interview.
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Federer’s dedication to perfection and his passion for tennis is reflected in this product, making it a must-have for sports enthusiasts and anyone seeking a shoe that effortlessly combines style and functionality. Not only this, his company has sent huge shockwaves among its competitors after they signed some of the current big names in tennis.
Federer backed ‘On Running’ signs upcoming gems in tennis
Roger Federer does not seem to be intent on stopping anytime soon. His company has Iga Swiatek and Ben Shelton, two of the sport’s upcoming names. Ben had a tremendous run at the US Open after he managed to reach the semi-finals of the tournament while managing to create the fastest serve record at the US Open. Iga, however, did not have the best performance at the tournament after being eliminated in the quarter-finals.
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Nonetheless, with a great future ahead of them, Roger Federer’s guidance would certainly help them achieve huge milestones. Also, Federer’s latest initiative suggests that his company is well on the course of creating some of the best pieces of athleisure in the industry. Stay tuned for more news of this exciting addition to the Roger brand, set to make waves in the athletic footwear industry.
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