Roger Federer Lights Up $17,000,000,000 Reality’s Grand Affair as He Sends Fans in a Frenzy With His Heartwarming Act

The year 2018 was a turning point for Roger Federer. Not just on the court but also off the court as well. The Swiss maestro ended his two-decade-long association with Nike in March that year. Subsequently, at the Wimbledon Championships, Federer was spotted wearing Uniqlo apparel. The 20-time Grand Slam champion signed a multi-million deal with the Japanese retailer, ending months of speculation about his association with Nike. Recently, Federer attended one of the brand’s events.

Federer recently was seen at the Laver Cup in Vancouver, where he witnessed live action from the stands. Subsequently, he made his way to Tokyo where he made a special gesture to the fans during his visit to the Uniqlo event.

Roger Federer attends Uniqlo event

Earlier this week, the former World Number 1 made a grand appearance in Tokyo, Japan for the Uniqlo event. He is the global brand ambassador of the brand and often travels to different cities to promote the same. During his visit there, Federer made a special gesture to the fans, who turned out in huge numbers to witness the tennis legend.

Showing pure humbleness, the 42-year-old posed with several fans to take photographs and make their day. The video of his sweet gesture went viral on social media and fans showered it with adorable reactions.

Later, Federer will travel to Shanghai for Uniqlo’s ‘Around The World With Roger Federer’ event. The fanfare combines art and culture along with tennis for the next generation. It is a wonderful move by the brand, whose revenue clocked $17 Billion last year. This will help penetrate the brand globally.

Federer has been a huge admirer of Uniqlo for quite a few years now. He once talked highly about it on what made it special.

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Federer in awe of Uniqlo

During an interview in 2019, the Swiss tennis legend revealed what made Uniqlo and his association with the brand so special. Talking about it, he said, “Yes, I love the accessibility of Uniqlo. With it not being a typical sportswear brand, it brings a wider audience to the world of tennis. And at the same time, introduces tennis fans to some amazing everyday essentials the brand is known for. It’s great to see fans get as hooked on it as I am.”

Despite his retirement, Federer continues to pull fans with his greatness and charm, proving a great addition to Uniqlo. Thus, his $300 Million deal with the Japanese retailer is well justified for its hefty sum.

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