Roger Federer never misses a beat to show off his swag! With On by his side, he recently went a step ahead and welcomed Zendaya to the team. Along with that, he recently copied an iconic Challengers scene to make a grand entry for the American actress on social media as she makes her way into Federer’s invested Swiss company.

Recently, the 20-time Grand Slam champion took to his Instagram account to share a picture of himself posing in the same pose which Zendaya shot, the iconic scene where she was sitting in the stadium, and slid her glasses down her nose. Following that collage, indicating how much Federer adored the particular portrayal, he wrote, “It’s @on.”

The scene was particularly evident in the trailer for the tennis-centric movie, but at the same time, the former world number one, who is known for his signature glasses, gave a new outlook to his welcome. It seems that Zendaya has now embraced the sport completely! In the short film ‘Dream Together’, the actress can be seen collaborating with various artists, with a voiceover urging people to overcome challenges together.

The Federer-backed brand also signed British singer FKA Twigs and Zendaya is only the latest addition! Not only did he drop a welcome message for the American actress, but at the same time, Federer also took to his Instagram story to welcome her to the brand. He said a video that was posted by the brand and wrote,“Welcome to the On family.” 

Even the official Twitter handle of the Swiss athletic apparel company shared a video in which the Spider-Man actress was seen endorsing the brand. Along with that, the caption reads, “Lights up. @zendaya with On. It’s official. Moving. Learning. Dreaming. Together. Stay tuned to see our collaboration unfold – this is only the beginning.”

On the other hand, the Spider-Man actress is a huge On fan; recently, she also talked about becoming a brand partner of the Swiss company.

Zendaya’s thoughts on joining Roger Federer’s ‘On’ 

After becoming the brand partner, the actress opened up about how she has been a long-time fan of the running shoe brand company. She stated, “It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official.” 

Zendaya and On unveiled their collaboration with a clever campaign dubbed “Dream Together.” It is apparent that this area is a top priority for the corporation, even though it is unknown how active she will be in creating the clothing.

Nevertheless, what are your thoughts on the amazing welcome by Federer? Do let us know in the comment section below.