Partnership With $73.7 Billion Supergiant Sees Taylor Fritz on a Sponsorship High as He Adds to His Stunning Boss Deal at Indian Wells

Two jackpots in two consecutive days! Taylor Fritz, the top-ranked American Tennis player, has struck a deal with Chipotle right after switching to BOSS from Nike breaking his 8-year-long partnership as an apparel sponsor. Chipotle is his first-ever on-sleeve sponsor this year!

However, his relationship with this California-based American chain of fast-casual restaurants is not new. In fact, Fritz has often reflected on his love for Chipotle during the interviews. It has been a big part of his diet before tournaments and misses them the most while on Tour.

“Dream come true” – Taylor Fritz on his partnership with Chipotle

A Chipotle patch will now appear on the left sleeve of his on-court shirt at all tournament matches throughout the year. Taylor Fritz recently took to X (formerly Twitter) to make this announcement. He wrote, “If you know me… this is a dream come true. Excited to officially partner with Chipotle. Big things coming !!“

Reflecting on his love for the brand, he once said that he eats Chipotle before or after his intense training seasons. He likes the option to customize one’s bowl. Talking about his typical Chipotle bowl, he said, “You can be unhealthy with your bowl if you want to get like a ton of cheese on it, but you can also just go in and get chicken, rice, vegetables, and guacamole and that’s a great meal after you’ve just worked out.” Fritz stressed the importance of having a good post-workout meal. He believes this bowl has everything in it.

READ MORE: Indian Wells 2024: American Tennis Star Taylor Fritz Leaves Nike for $4.6 Billion Worth Company in Astounding Move

However, the fans were more surprised to see Taylor Fritz practicing in an all-black BOSS kit ahead of his campaign at the BNP Paribas Open. But interestingly, he was still sporting his Nike shoes during the training sessions. Let’s find out Fritz’s reaction to switching to BOSS.

Taylor Fritz is really “inspired by the brand’s values of living a self-determined life” as he always “strive to deliver 110%”

Taylor Fritz will not only wear BOSS apparel on the court but also in every other official event, red carpet moments, and even during interviews. As Fritz has said, “I’m excited to join the BOSS family. In both my tennis career and my personal life, I strive to deliver 110%, embrace new challenges, and stay true to myself–so I’m inspired by the brand’s values of living a self-determined life and ‘being your own BOSS.”

He further added that he looks forward to bringing the best out of himself on the court in the sportswear that combines “smart aesthetic with exciting performance-driven features.” HUGO BOSS recently released a teaser where Fritz was seen wearing a polo shirt and shorts along with a headband and a kit bag.

The CEO of HUGO BOSS, Daniel Grieder said that Taylor Fritz “perfectly embodies” the values of their brand and hailed him as a “great personality on and off the court.” He further added that Fritz being the best American tennis player at the moment, will indeed play a crucial role in engaging with their fans in North America.