Jannik Sinner won his first grand slam, and his fans couldn’t be happier. However, his sponsors are happier than anyone else. Nike sponsors Sinner for his attire and his shoes and will find a new boost in popularity as he becomes the first Italian player to win the Australian Open. Nike shared an uplifting message for Sinner, which surprised fans this time. 

The American Apparel brand sponsors Carlos Alcaraz as well and shared a similar message when he won his first grand slam. However, fans did not receive it well and lashed out at the company for implying that other greats were now a thing of the past.

Nike’s congratulatory post for Jannik Sinner seems to be learning ‘from their mistake’

When Alcaraz won his second grand slam, Nike wrote a message where they said that the era of Alcaraz was upon us. The post made many tennis fans, especially Novak Djokovic fans, livid. They lashed out at Nike for implying that Djokovic’s era has come to an end. Now, months later, the $155.69 billion brand shared a message for Sinner’s win, and fans decided to tease them for their Alcaraz message.

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One tennis ‘X’ account was relieved they didn’t start with the ‘Era’ phrasing again, and they likely learned their lesson.

One fan said that Nike chose their words carefully this time. However, they still asked them about whose era it was currently.

One user went on to ask them if it was Alcaraz’s or Sinner’s era after the 2024 Australian Open.

A fan noticed that they did not use the word ‘Era’ in their post this time, signifying the continuation of the old era.

One fan goaded Nike into writing that it was Sinner’s era now.

Fans lashed out at Nike previously when they said that Alcaraz’s era had begun after he won Wimbledon. Their reaction came after Alcaraz had been eliminated in round 1 of the Paris Masters.

Fans hound Nike for Alcaraz’s message

On November 1, 2023, the tennis world was shocked as Alcaraz lost to Roman Safiullin in round 1 of the Paris Masters. The Spaniard was defeated in straight sets, which is when Djokovic fans were reminded of the post-Nike made for Alcaraz and his era. Fans hounded them and even said that Alcaraz’s era could go ahead and ‘get bent’.

Some pointed out the words of many others who said that Alcaraz would go on to win 30 grand slams. One fan said that the hype surrounding Alcaraz was rather sad. Despite the slump he encountered, expectations from the young Spaniard are quite high. This year will tell us how his future will be shaped. 

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