Novak Djokovic’s Extremely Demanding Attitude Allows Coach to Throw in a Business Analogy – ‘Finds This Too Difficult To..’

It is no secret that Serbian tennis sensation Novak Djokovic has ruled tennis for quite some time now. Many pundits and tennis veterans have chimed in from time to time with their opinions about his incredible competitiveness. In a recent turn of events, the Serb star’s coach Goran Ivanisevic stepped forward to describe the ins and outs of the mindset of the world No.1.

In a recent interview, Ivanisevic gave quite an interesting analogy to justify the Serb’s attitude towards tennis. While most people often speculate about his thought process, it is undeniable that Ivanisevic knows the best about him.

Novak Djokovic and his CEO mindset

Strategy, skill, and mental fortitude collide and play a crucial role in tennis, but the 24-time Grand Slam champion takes it up a notch. Ivanisevic offered a unique perspective on Novak Djokovic’s approach to the game. The seasoned coach drew quite a compelling analogy as he likened Djokovic to a CEO, someone who meticulously steers a company to prosperity.

Ivanisevic’s comparison also shifts to a description of the day-to-day life of Djokovic. In his interview with Marca, he said, “A good analogy would be to name Novak Djokovic as a CEO of a company.” He further said: “He seeks and demands profits. Those profits distinguish him from others. Like losses in a company, if he loses, he loses market share, resulting in a drop in the rankings. Nole, like any elite player, finds this too difficult to handle.” 

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In tennis terms, it can be manifested as a drop in rankings. It’s a stark reality that Djokovic, like any elite player, has to tussle with. As the CEO of his tennis enterprise, Djokovic relentlessly pursues success.

Djokovic’s struggle with setbacks

Djokovic is often hailed for his indomitable spirit on the tennis court. Although, even he finds himself grappling with an unfamiliar adversary of losing at times. The event of his loss to Jannik Sinner in the Davis Cup resonated deeply in the World No.1’s mindset. In a sport where winning is a routine for Djokovic, each setback becomes a profound moment of introspection.

Since that encounter, Djokovic seems to carry the burden of perceived failure. This is an unusual territory for the tennis maestro. The unaccustomed taste of defeat leaves a lasting imprint on his CEO-like approach as well. This has forced him to recalibrate strategies and reignite the pursuit of profits on the court. 

As Djokovic contends with this newfound vulnerability, the tennis world is watching him closely. What are your thoughts on this? Let us know in the comments.

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