$930 Billion PIF Taps ATP Heartthrob Matteo Berrettini as Surprise Ambassador for Saudi Tennis Expansion

Italian ATP sar Matteo Berrettini has embraced a new chapter in his career. Following an impressive career as a professional tennis player, the Italian player has aligned his passion for the sport with a commitment to social reform. Partnering with Saudi Arabia’s largest sovereign fund PIF, the ATP star has taken the baton to make tennis accessible to those who could only dream of playing the sport professionally.

Berrettini is offered a special role that aims to elevate the position of tennis globally and encourage young talents towards the sport. This Italian player has been selected as the new Tennis Ambassador for the Public Investment Fund in Saudi Arabia, which is worth $930 billion. The PIF’s official X platform shared a clip, where Berrettini oozed confidence and said, “Partnerships in tennis are everything. The team around me is so important. You have your coaches, your fitness trainers, your agents, everybody has to go in the same direction. A great partnership is built on shared values and shared goals. That’s why I’m so proud to announce that I am now a PIF Tennis Ambassador. I feel really proud and honored. ” The Italian was also spotted hitting balls on the court.

Expressing delight in his new role, Berrettini said, “One of my roles is to inspire the next generation, the youth, the kids.” His words highlighted how his real-life tennis experiences helped him understand the value of teamwork work which he would incorporate into his new role. Berrettini added further, “This goes beyond my tennis career. We want to make tennis bigger and better for everyone, I was lucky enough to have my family behind me, but many players don’t have that opportunity.” This ATP star’s words showcased his objectives with his new role and how he wishes to bring tennis to those who are unprivileged yet have the aspiration. Berrettini’s words echoed his dedication and showcased that he might be the perfect choice for this role. “Together, we build the future of tennis,” is the Italian ATP star’s motto.

However, this isn’t Italian’s first time doing something for people. He has always been vocal about the truth and supported what he finds appropriate for society. During his Davis Cup performance in Malaga this year, Berrettini attracted spotlight for supporting the NoExcuse campaign that aimed to raise awareness about all kinds of violence against women.

Matteo Berrettini revealed why he supported the NoExcuse campaign

The exclusive campaign was started by Italian Politician Mara Carfagna. Berrettini joined the campaign alongside Italian high jumper Gianmarco Tamberi and revealed his reasons behind the decision. “Violence against women has no excuse. It is not an excuse to say “I loved her too much”, it is not an excuse to say “I was jealous”, it is not an excuse to say “she provoked me”. Think about it: if you hit or harass a woman, you have no excuse. No excuse,” said the Italian. His words echoed his serious disapproval of any kind of violence or abuse against women.

Matteo Berrettini’s new role as PIF’s ambassador instills a kind of confidence in people that the fund will be used properly to empower tennis enthusiasts. Following the Italian’s humble and dedicated words about this partnership, it seems that he would try his best to make it successful and help the sport flourish in areas where it’s still kind of alien. Do you think he can make it?