Indian Wells 2024: American Tennis Star Taylor Fritz Leaves Nike for $4.6 Billion Worth Company in Astounding Move

American ATP star Taylor Fritz appeared in a new look at the ongoing Indian Wells tournament. Previously, Fritz signed a partnership with Nike and the famous sports brand sponsored his apparel from head to toe. However, Fritz’s partnership with Nike seems to be over.

Previously, Taylor Fritz was among those few selected players who wore Nike’s Air Zoom Vapor Pro shoes for tennis. For Fritz’s fans, the partnership between Nike and this American ATP star was successful. However, Fritz is now working with another brand as he was spotted wearing their tennis uniform on the court.

 Leaving Nike behind, Taylor Fritz chose Boss for his Indian Wells adventure

Recently, a reliable tennis source shared a photo of Taylor Fritz on the court of the BNP Paribas Open on their X (formerly Twitter) profile. Fans spotted Fritz wearing an all-black tennis outfit from another famous sports brand ‘Boss’. Sharing the photo, this source added- “Taylor Fritz switches from Nike to Boss — debuts in Indian Wells.”

Fans already know well that this American tennis star prefers to showcase a stylish yet comfortable look on the court. While Nike has been helping Fritz on this since 2021, it is unknown why the partnership ended. However, fans know that Boss signed Taylor Fritz right before the prestigious Indian Wells tournament this season. Given that this tournament attracts a huge crowd, Fritz’s partnership with Boss will offer the brand a huge platform to advertise their brand’s apparel.

Apart from Boss, Taylor Fritz has a partnership with many famous brands who also work as this American tennis star’s sponsors.

Which famous brands have partnered with Fritz?

Apart from Boss, Taylor Fritz gets his rackets sponsored by IG Radical MP. Fritz has also connected with Rolex since 2019 and enjoyed the brand’s exclusive pieces in all of his title celebrations. Apart from that, there is Lavazza Coffee and Optimum Nutrition, for which Fritz has worked as a commercial partner. This American ATP star has invested in ReKT Global, an esports infrastructure organization.

Taylor Fritz’s huge list of sponsors expresses that he is certainly the favorite tennis icon for many brands. More than that, the brands receive a lot of visibility through Fritz as he embraces the court with his sparkling presence. Now that he has shifted to Boss before the Indian Wells 2024, he will help the brand get a huge display and publicity in the tennis community.

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