Novak Djokovic has for a long time been one of the most valuable athletes in the world. The Serbian is reported to have a net worth of $220 million dollars. Despite his incredible success on the tennis court, his tournament winnings only comprise a fraction of his total income.
The Serbian earns huge sums through his endorsements. However, that is also not the only major source of income. The 20-time Grand Slam champion is also an entrepreneur, having a list of investments and businesses to his name.
ADVERTISEMENT
Article continues below this ad
With a net worth of more than $200 million, Djokovic certainly lives an incredibly luxurious lifestyle.
The uber-luxurious life of Novak Djokovic
Real Estate
Djokovic is an admirer of luxurious homes. He owns a long list of extravagant houses located around the world.
Novak owns 2 lavish apartments in 565 Broome SoHo, in New York City. The houses come with a list of luxurious amenities like a lounge, library, gym, pools, terraces, etc. The apartments reportedly cost him a whopping $10 million dollars.
He also owns a lavish penthouse in his native Serbia, which he visits in summer along with his wife Jelena and their children, Stefan and Tara.
Next, Novak owns a 9 bedroom mansion in Spain. The mansion, which costs above $10 million, boasts a series of amenities like a sauna, gym, cinema room, tennis court, pool, and a guesthouse. However, the biggest attraction that the house provides is the view. The mansion is surrounded by mountains and sea, giving Novak and his family a treat for their eyes. He also owns a property in Monte Carlo.
Cars
Djokovic is the brand ambassador of French car manufacturer Peugeot. He owns a Peugeot RCZ along with the limited edition e-208, which the company gifted to him.
Hey @Peugeot, congratulations on the new #Peugeot208 winning the @caroftheyear! #lionpridepeu pic.twitter.com/7ApSjoUBov
— Novak Djokovic (@DjokerNole) March 4, 2020
However, World No.1’s garage has more to it. Novak owns a fleet of expensive cars. A Mercedes S-500, Bentley GT, an Aston Martin DB9, Tesla Model X, and an Audi R8 are some of the big toys owned by Novak.
Read more: Who Is Novak Djokovic’s Wife Jelena Djokovic?
Watches
The last of the ‘Big 3’ to grab a watch sponsorship, Djokovic signed a deal with Swiss luxury brand Hublot. In 2021, Djokovic commented on his partnership with Hublot, saying, “I am very excited to join a brand that appreciates sport and athletics and supports our profession and invests in us athletes.”
Proud to announce I’ve joined the @Hublot family. Let the adventure begin. #HublotLovesTennis #HublotAmbassador pic.twitter.com/6pvf8ntCYH
— Novak Djokovic (@DjokerNole) August 29, 2021
Business
Djokovic owns a nutrition food line ‘Djokolife’. The food line focuses on people and athletes to get high-quality nutrition and lifestyle insights. In 2013, he also authored a book named ‘Serve to win’. It was sub headed as ‘The 14-day gluten-free plan for physical and mental excellence’. The book focused on a diet, which Nole termed as the diet that ‘saved his life’.
This is my book #ServeToWin in many different languages… Did you read it? 🙂 #proud #NoleFam #glutenfree pic.twitter.com/7ufC4ROgPl
— Novak Djokovic (@DjokerNole) April 6, 2014
He also owns a chain of restaurants in his home country, Serbia.
The food business is not the only focus for Djoko as he has also invested 80% in a biotech firm named ‘QuantBioRes’. The firm is reportedly working on a treatment for Covid-19, rather than a vaccine.
Charity & Philanthropy and the Novak Djokovic Foundation
In 2020, when the world was suffering from the pandemic, Novak Djokovic was one of the first athletes to donate for the cause. He donated $5 million, which was received by the Serbian Public Health System, financially vulnerable people, and the charities run by the Serbian Orthodox churches.
Not only this. The Serbian also donated to the humanitarian course set up by Rafael Nadal, which at the time was raising $11 million for Covid-19 relief.
Here we are again, bringing some good news!😊
We have completed another cycle of the "Support, NOT Perfection" program, which lasted ten weeks. 200 parents had the opportunity to participate in the online workshops, while we had an indirect impact on 300 children.👨👩👦❤️ pic.twitter.com/jjgx9UX6wq
— Novak Djokovic Foundation (@novakfoundation) February 3, 2022
ADVERTISEMENT
Article continues below this ad
He also donated his 2014 Italian Open earnings of $750,000 to relief efforts for a flood in Serbia.
Apart from these, The Novak Djokovic Foundation, so far, has helped 47,000 students get educated and has built 47 schools.
ADVERTISEMENT
Article continues below this ad
Last but not the least, as per reports, Novak Djokovic also owns a private jet. As per Forbes, Novak Djokovic earned $34.5 million in 2021 and is currently the 4th highest paid tennis player.