Frances Tiafoe has been in much news ahead of the Australian Open. The American star will be one of the many players from his country who will be aiming to make a bright start to the season with an impactful performance at the Grand Slam Down Under. Before the action shifts to the court though, Tiafoe has been making several changes off the court. Earlier this week, he switched his apparel sponsor, to which his girlfriend Ayan Broomfield has dropped a heartfelt reaction.

Tiafoe made a bold move by ditching Nike for Lululemon as his apparel sponsor. Going forward, the 26-year-old would be spotted wearing the Vancouver-based company’s apparel, having been named as the Brand Ambassador of Lululemon. As Tiafoe’s bold move was made official, Broomfield shared a screengrab on her Instagram story and wrote in the caption, “Proud of you,” as she congratulated her boyfriend on this wonderful move. Broomfield has traveled with Tiafoe to Australia and will be cheering for him at the AO.

Tiafoe was in a partnership with Nike since 2016. However, nine years later, he decided to switch his apparel sponsor and would be sporting Lululemon’s collection. Talking about his bold move, the World No. 17 said, “Lululemon is changing the game for apparel by combining high performance and high style. I’m excited to work with a brand that allows me to express myself and look forward to being a part of the creative process both on and off the court.”

Meanwhile, the brand is also thrilled to have onboarded a rising star in the form of Tiafoe. A brand official highlighted how this partnership would change the game for the two parties.

Excitement around Lululemon’s partnership with Frances Tiafoe

During the announcement of Tiafoe as the Brand Ambassador of Lululemon, the American star visited the brand’s store where several fans gathered to catch a glimpse of him. Lululemon’s Chief Brand and Product Activation officer, Nikki Neuburger was very excited to have Tiafoe on board as well.

After their partnership was made official, Neuburger revealed, “Our ambassadors play an important role in our brand ecosystem. They not only inspire and influence guests around the world, but they also directly inform and elevate our performance product through their unique insights and expertise. We look forward to growing our presence in tennis through our partnership with Frances and by continuing to deliver best-in-class apparel.”

With the new apparel deal sealed, Tiafoe would look to shift his focus back on the court quickly as he gears up for the Australian Open. The American star will take on Arthur Rinderknech in the opening round. It’ll be interesting to see how he performs in the first major tournament of the 2025 season. Do you think he can challenge for the title in Melbourne?