Former world number one Novak Djokovic is “frustrated.” Despite taking a dig at disrespectful attendees of his match against Holger Rune, Djokovic seemed attentive to people who admire him. Showing his strong personality again in public, Djokovic slammed one of his major partners as they failed to keep up with his reputation.

Djokovic has spoken about his dissatisfaction with his sponsor Lacoste. After defeating Rune at Wimbledon’s R0und of 16, Djokovic took a dig at his long-term sponsor Lacoste. Partnering with this brand since 2017 after Uniqlo, Djokovic expressed certain disappointment with the company. “I’ve had dissatisfaction & frustration because many people looking for my products don’t have the possibility to find them in my sponsor’s stores. Some things are changing for the better now, but I am still not satisfied”- he said.

This former world number one, who is often spotted in Lacoste apparel on the court, showed an unpleasant attitude mentioning that he received many compliments from people about not being able to buy items from his clothing line. He addressed how despite Lacoste bringing some changes, the Serb is still not totally cool with it and expects the brand to positively adhere to his points. “I hope that my sponsor will increase the level of production and quantity, but also availability, so that people have the opportunity to find the products. The level of tennis I’m playing is very popular all over the world”- said Djokovic.

Novak Djokovic feels “frustrated” with Lacoste’s faulty promotions