Crushing Expectations, Businessman Roger Federer Sets $396,000,000 Benchmark as His Brand Continues to Soar New Heights

Every decision Roger Federer has taken, on or off-court, has turned out to be a resounding success. One such off-court endeavor was his investment in the Swiss running shoe brand, On, which also made him a part of its board of shareholders. Since then, the renowned sports company has reached unprecedented heights in the industry.

The same has been suggested in their financial reports as On running’s fourth quarter revenue has reached the highest ever since its inception.

Roger Federer’s off-court endeavors have reached unprecedented heights

According to a report from Sportico, the renowned company, endorsed by the 20-time Grand Slam champion, has recorded a 92% jump in its fourth-quarter revenue. There is also a huge rise in On running’s stocks as the market saw a 25% increase in early trading.

According to a financial report from S&P Capital IQ, the Swiss running shoe company’s yearly revenue was $1.3 billion (CHF 1.22 billion). Further, some financial analysts previously predicted that the renowned sports brand can cross the $1.64 billion (CHF 1.52 billion) mark.

On running’s fourth quarter revenue has reached new heights as it was reported at $396 million, which is 33% more than the projected mark. Speaking of their remarkable progress, the co-CEO, Martin Hoffmann, opened up about how their company is planning to continue the same momentum, especially through their IPO.

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Roger Federer, on the other hand, can’t be solely credited for On running’s rise in stocks. There are other tennis superstars accompanying the former tennis ace in this off-court endeavor.

Some big names in the tennis community have also joined the brand endorsed by Federer

This list of On brand ambassadors has also grown immensely as some of the top talents from the tennis realm have joined it. Just like Federer, there is another tennis legend who has recently joined hands with the renowned Swiss company.

Iga Świątek, who has cemented her position at the number 1 spot of the WTA rankings, has proudly become a part of On running as its ambassador. She is accompanied by another talented youngster in this successful campaign. It is the American ATP star, Ben Shelton, who is an indication of the sports brand’s competitive spirit in the industry.

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What do you think of the Federer-endorsed brand reaching unprecedented heights in the industry? Let us know in the comments section.