Billionaire Roger Federer Taps Into an Exciting New Market With His Iconic Logo as Business Expansion Reaches New Level

Roger Federer unfortunately hung up his racquet last year. But he has not shown any signs of letting up career-wise. The Mighty Federer has invested in several businesses. Additionally, he also promotes several brands and appears in advertisements. Now the Swiss Maestro is looking to add the RF logo to a line of Skiing goggles and sunglasses.

Roger Federer currently has a logo, dubbed ‘RF’, that is added to every product related to him. The logo is currently used on high-quality t-shirts and caps. The logo will see an addition of new apparel to its arsenal.

Roger Federer improves his portfolio

Roger Federer is currently working with so many organizations it would make heads spin. He is working alongside ‘On’, a Swiss shoe brand, and he still has sponsorship by Uniqlo, a Japanese apparel company. Federer is also a brand ambassador with Rolex, which means he promotes the brand whenever he can. 

To add to the already gigantic list, he owns a company named Tenro AG in 2007. The company looks after the real estate and intellectual property rights of Roger Federer. Tenro AG also bought the RF logo from Nike after Federer and the apparel company went their separate ways. Tenro was able to acquire the logo after a slight dispute with Nike.

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Now, Uniqlo has added the logo to its clothes while collaborating with Tenro. As per journalist Simon Häring, the RF logo will be used in a new line of sunglasses and skiing goggles: “Good news for his fans – and for his wallet: there are many indications that Roger Federer will one day sell ski goggles and sunglasses with his RF logo. A market with enormous growth potential. The backdrop.“

The addition to his list of brands and endorsements isn’t the end of Federer’s off-court ventures, though. Federer is also the chosen face for the Swiss government’s tourism department.

Federer promotes his country’s tourism

Anyone who thought Federer would stop appearing in the media after retirement was wrong. In a recent move, Federer made a video with famous comedian, Trevor Noah, to promote tourism in Switzerland. The advertisement hilariously showed Federer and Noah initially getting on the wrong train. When they eventually get off at the station, they get on a random train again to see more Swiss sights. 

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The 20-time grand slam champion has not let up so far. With his fame still in its prime, he will surely appear at more places for more activities.