ATP Vienna Open Goes Creative in Attracting Masses to Watch Tennis as Masterplan Attracted New Audiences to the Sport

The ATP Vienna Open, a renowned event on the tennis calendar, isn’t just about wild on-court fights and exciting matches. It’s also about innovation, evolution, and a guarantee to make tennis open to all. Recently, the tournament has utilized a creative master plan that has effectively attracted new viewers to the game. It has created an immersive experience that’s akin to trying out a restaurant’s ‘to-go’ menu before savoring a four-course dinner.

The man behind this creative methodology is Herwig Straka, the Tournament Director of the ATP Vienna Open. His vision is to raise the competition’s allure and draw in a significantly large number of crowds. The director envisions creating an engaging atmosphere that resonates with both tennis aficionados and newcomers to the sport.

ATP Vienna Open takes an innovative approach to make tennis accessible and exciting for all

The fan-loved ATP Vienna Open has revolutionized how tennis is consumed with its ‘to-go‘ idea. The thought is straightforward: make tennis accessible to everybody. For a simple 10 Euros, viewers can partake in the game for a whole day or even only two or three hours. This reasonable methodology has made it easier for both eager fans and rookies to encounter the excitement of tennis.

In an exclusive interview with ATPTour.com, Herwig Straka explained how the tournament aimed to break down barriers. He wishes to bring professional tennis closer to the hearts of the people of Vienna. Their imaginative systems, including the presentation of the #glaubandich Court, have made a tennis experience that is helpful, reasonable, and exceptionally captivating.

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Straka shared,” This is the ‘to-go’ concept, that you can consume tennis for only a limited amount of time. That created a new audience. It’s like a restaurant.”

Herwig Straka and his team have made a master plan that guarantees tennis isn’t simply a game for fans but an immersive experience for all. The ATP Vienna Open’s creative drives have shown that, with the right methodology, tennis can turn into a fundamental piece of a city’s culture and way of life.

Innovative initiatives have transformed the ATP Vienna Open into a tennis oasis

Straka’s vision was to activate tennis in the city center and make it easily accessible to an extensive crowd. The Glaubandich Court is decisively positioned to draw in both seasoned fans and inquisitive newbies. Its picturesque backdrop and convenient location ensure that all can enjoy world-class elite tennis.

The team has further opened the tournament’s doors to those working in the city center with its ‘Erste Bank Open 2 Go‘ concept. This innovative idea allows viewers to purchase tickets for specific, shortened time slots. These tickets also come with complimentary popcorn and access to ice skating next door.

This idea has been a distinct advantage for the competition. Workers and residents in the area can come around for a little while without the requirement for a vacation day. It’s a mutually beneficial arrangement, where individuals get to observe a portion of the world’s best players in real life while partaking in extra benefits.

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