‘A Center Court Conqueror’ – Roger Federer Co-creates On’s First-Ever Performance Tennis Shoes

Over the years, the Swiss maestro, Roger Federer, has enthralled tennis fans with his audacious displays. He is a treat to watch on the tennis court due to his fluid style of play. Federer is considered one of the greatest players to have played the sport. He is a part of the famous ‘Big Three’ in tennis, alongside Rafael Nadal and Novak Djokovic. Combined, the three have gone on to win 61 Grand Slam titles in men’s singles.

Further, Federer’s longevity at the highest level has been unbelievable. He has been playing consistently at the highest level for more than 20 years. Additionally, he is amongst the top athletes across various sports in terms of annual earnings. Recently, he showed off his creative side for the brand On Running.

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Roger Federer plays a part in designing the latest On tennis shoes

The 40-year-old co-created On’s latest model of tennis shoes. Giving a sneak into Federer-designed shoes, the brand shared a video on their official Twitter handle, saying, “Our first-ever performance Tennis shoe is here. Co-created with [Roger Federer], it’s a Center Court conqueror.” Later, Federer retweeted the video, to which a fan reacted, “You designed them? They look good.”

Further, On Running is a Swiss company, and there is a nice history of Federer’s association with the brand. The Swiss legend’s first interaction with the brand was when her wife had sported On Running’s shoes. Later, he spotted the brand’s shoes in one of the shops in Zurich. Subsequently, he bought one of the pairs and found it amazing. It was then that Federer was interested in meeting the brand’s founders.

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Federer, along with his agent, held a meeting with On’s co-founders to know more about the growth plans of the brand. The co-founders struck a great bond with Federer, and the latter was left impressed with the brand’s vision. Federer decided to partner with On Running, which has gone on to become the fastest-growing athletic footwear brand last year.