Nike’s Master Move To Re-Invent Retro Sneakers Features Rapper Travis Scott Hitting The Tennis Court With American ‘SuperBrat’ John McEnroe

Brands love it when tennis stars and other celebrities come together to promote their products. This tradition has been going on for several years now. The Swiss Maestro, Roger Federer, and Anne Hathaway?once starred in an advertisement to promote tourism in Switzerland. The former British number one Emma Raducanu starred with Dua Lipa to promote the brand ‘Evion.’ It seems like this recent move of pairing a tennis star with a renowned name in the entertainment industry will continue for a few more years considering Nike’s latest ad.

In a recent commercial released by Nike, Travis Scott starred with the American tennis legend, John McEnroe, to promote one of the aesthetic models of sneakers. Travis Scott is the brand ambassador of Nike for more than four years now. Nike went all nostalgic in its new commercial launched on the Twitter account ‘Nice Kicks.’ The fashion brand brought back the iconic player to star with the rapper.

John McEnroe on the court with Travis Scott

In the ad, the 64-year-old shared a moment on the court with the rapper, in which John McEnroe was seen serving. The play was a part of the commercial, which is all set to bring back Nike’s ‘Mac Attack.’ During his heyday on the ATP Tour, the ‘Superbrat’ always wore ‘Mac Attack’ during his games. It was a model specially designed for him, and the name was a reflection of his persona on-court.

During the shoot of the ad, Scott and McEnroe were seen conversing silently, in which the former world number one mocked the rapper for playing the racquet sport. The ‘Franchise’ star was seen attempting a two-handed forehand. The commercial described its new launch as ‘Rebel like the OG,’ referring to McEnroe.

When the model was first released, it adhered to the codes of Wimbledon. The sneakers were all white except for the black and grey detailing on the top and sides of the shoe. This became McEnroe’s most loved product, and the sneakers teased many hearts ever since.

All dreams are going to turn into reality as Nike officially announced its release in the coming months of 2023. The detailing of sneakers is designed to be in different colors other than black and grey.

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Does this generation remember the sneakers?

The promotions of this sneaker are going to reach sky-high as Nike has a vital job to do. The brand has to instill the vintage and rare quality of sneakers into the minds of its target audience. ‘Le Flame’ raises the curiosity levels of all the youngsters, and McEnroe targets his fans and followers for decades.

Nike did not produce ‘Mac Ataack’ for anyone except the American legend. Several speculations flew in the air when the NBA star LeBron James and Travis Scott styled their outfits with the retro model. Nike did not launch the model to the public since its first production in 1984. The sneakers were designed for the seven times Grand Slam winner’s Wimbledon play.

Since its inception, Nike stood up to its name (Nike in Greek means victory), and the innovation just snowballed. The hype and wait are already skyrocketing. Given the commercial, the model seems to be an instant hit. With two legends from different fields representing the present and past generations on its side, Nike is all set to ‘Just Do It.’

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