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GENEVA, SWITZERLAND – SEPTEMBER 22: Roger Federer of Team Europe poses with Rod Laver and the trophy after winning the Laver Cup during Day Three of the Laver Cup 2019 at Palexpo on September 22, 2019 in Geneva, Switzerland. The Laver Cup will see six players from the rest of the World competing against their counterparts from Europe. Team World is captained by John McEnroe and Team Europe is captained by Bjorn Borg. The tournament runs from September 20-22. (Photo by Julian Finney/Getty Images for Laver Cup)
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GENEVA, SWITZERLAND – SEPTEMBER 22: Roger Federer of Team Europe poses with Rod Laver and the trophy after winning the Laver Cup during Day Three of the Laver Cup 2019 at Palexpo on September 22, 2019 in Geneva, Switzerland. The Laver Cup will see six players from the rest of the World competing against their counterparts from Europe. Team World is captained by John McEnroe and Team Europe is captained by Bjorn Borg. The tournament runs from September 20-22. (Photo by Julian Finney/Getty Images for Laver Cup)
Swiss maestro Roger Federer has many business ventures. As time has gone by, his value in the game has only risen. Roger has expanded himself to become a businessman as well, capitalizing on his incredible popularity and support. The former World No. 1 player has his management firm, TEAM8 which has expanded over the years and now manages some of the top players.
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TEAM8 is a sports and entertainment management company. It was started back in 2013 by Roger Federer and his agent Tony Godsick. The company aims to manage athletes and invest strategically in the sporting world. Tony Godsick, Roger’s agent, is the CEO of the firm and it is headquartered in Ohio, USA.
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GENEVA, SWITZERLAND – SEPTEMBER 22: Team Europe pose with the trophy after winning the Laver Cup in the final match of the tournament during Day Three of the Laver Cup 2019 at Palexpo on September 22, 2019 in Geneva, Switzerland. The Laver Cup will see six players from the rest of the World competing against their counterparts from Europe. Team World is captained by John McEnroe and Team Europe is captained by Bjorn Borg. The tournament runs from September 20-22. (Photo by Clive Brunskill/Getty Images for Laver Cup )
Along with Federer, former US Open winner Juan Martin del Potro is another top player managed by TEAM8. Players like Alexander Zverev and Grigor Dimitrov were associated with TEAM8 in the past. American teenager, Coco Gauff is another client of the firm and she’s seen as a player who will take the women’s game forward.
Roger Federer and his tribute to the great Rod Laver
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TEAM8 is also the owner of the Laver Cup. Federer had a keen interest in starting a tournament to pay tribute to tennis legend Rod Laver. Due to which, TEAM8 brought in the Laver cup. The tournament pits top players from Europe against top players from the rest of the world.
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GENEVA, SWITZERLAND – SEPTEMBER 22: Nick Kyrgios and Jack Sock of Team World celebrate in the singles match between Dominic Thiem of Team Europe and Taylor Fritz of Team World during Day Three of the Laver Cup 2019 at Palexpo on September 22, 2019 in Geneva, Switzerland. The Laver Cup will see six players from the rest of the World competing against their counterparts from Europe. Team World is captained by John McEnroe and Team Europe is captained by Bjorn Borg. The tournament runs from September 20-22. (Photo by Julian Finney/Getty Images for Laver Cup)
The first edition happened in 2017 and since then several of Federer’s rivals, including Rafael Nadal and Novak Djokovic, have participated in it. Since its inception, all three editions have been won by Team Europe and they’ll be looking to extend their dominance in the 2021 edition. However, they will have to do it without the presence of any of the ‘Big 3’. Indeed, this is the first time where none of the big three will feature.
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The 2021 edition begins on the 24th of September and will end on the 26th of September. We wish both teams the best of luck.
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