Over the last decade, a brand in gaming that has become incredibly successful is 100 Thieves. With former pro Nadeshot at the helm, the organization quickly rose to prominence, as streamers such as Valkyrae and CourageJD joined the team. Due to its success and popularity, 100 Thieves sees regular endorsement and brand deals. In its newest deal, it looks like the org cracked the code, partnering with one of the biggest anime franchises of all time.
100 Thieves announced a collaboration with Dragon Ball Z, through its subsidiary Highground. In addition to custom keyboards, the collaboration will also see merchandise drop for fans to buy.
100 Thieves announces collaboration with Dragon Ball Z
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100 Thieves has worked on multiple deals and collaborations in the past. This time, it chose to work with Dragon Ball Z, one of the most popular anime franchises of all time. This is set to be one of the biggest collaborations in the world of gaming.
100 Thieves announced a collab with Dragon Ball Z
Thoughts? pic.twitter.com/NRm7fJDs9c
— Jake Lucky (@JakeSucky) August 22, 2023
100 Thieves is no stranger to working with big names in the anime market. Previously, it worked with shows such as Attack on Titan as well as Jujitsu Kaisen. Similar to this, Highground will work on 65% of keyboards as part of the Dragon Ball Z collaboration. The keyboards are the main talking point of the entire deal. There will be four distinct designs coming to Highground’s impressive Basecamp 65 performance keyboard.
Dragon Ball Z x Higround (Full Product 🧵)
2 Summit65
4 Base65
4 Base65 Performance
5 Mousepads
1 JellybagLimited Drop 8.30 12 PM PT pic.twitter.com/i29nBRfSxx
— Higround (@higround) August 22, 2023
In addition to these beautiful designs, the Basecamp 65 performance is top-of-the-line, giving competition to keyboards such as the Wooting 60HE. The primary selling point for these keyboards is the rapid key presses.
The keyboards are not the only peripherals available for gamers as part of the deal. Fans are also given the choice between five mousepads to buy as well as a jelly bag. It looks like 100 Thieves’ fans have their hands full with the variety of merch available to them.
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It goes without saying this merch also includes apparel that will be sold. These include hoodies as well as t-shirts. All of the merch, from the keyboards and mousepads to the apparel includes branding from 100 Thieves, Dragon Ball Z, and Highground. The Dragon Ball Z name will be a big booster of income for 100 Thieves.
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Although details of the details are already announced, the merch still has not been released. It goes live at the end of this month, on August 30, 2023, at 12 p.m. Pacific Time. Make sure you set your alarms because if the last anime collaborations are anything to go off on, the merch will sell out quite quickly.
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