AEW broke yet another record they previously registered. The latest edition of AEW Dynamite: Fyter Fest (night one) has crossed a million-plus viewership.
This is the second time that the company crossed a million-plus viewership mark, their first time was at the AEW Dynamite: Blood and Guts in May.
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The Road Rager event last week drew 871,000 viewers and a 0.33 in the key 18-49 demographic, which means AEW Fyter Fest is up 17.68%.
According to Brandon Thurston, this week’s Dynamite drew a 0.40 rating in the key 18-49 demographic which is 21.21% more than the 0.33 rating from last week.
AEW Dynamite last night on TNT was watched by 1,025,000 viewers on average and 518,000 (a 0.40 rating) among viewers aged 18-49.
📈Read more details and analysis: https://t.co/XvxVirTMiO pic.twitter.com/iWbkHIShqN
— Brandon Thurston (@BrandonThurston) July 15, 2021
AEW: 1.025 million
— Bryan Alvarez (@bryanalvarez) July 15, 2021
AEW even gave a close competition to RAW as it came close to its 18-49 demo rating this past Monday as that show did a 0.43 rating. What is more notable is that this week’s Dynamite drew such numbers going up against the latest NBA Finals game which makes it a big deal.
The company has shown promising numbers despite the pandemic delaying the productions for several months. AEW’s fresh rivalries and the live crowds have really helped the promotion to gain more and more attention lately.
The key reason why the numbers are good lately is because of proper utilization of talent; this goes from the young performers to the veterans in the roster. The creative team is really doing a good job in booking new gimmick matches with proper storytelling. The main event between Darby Allin and Ethan Page in the Coffin Match at Fyter Fest is one such example.
Will the viewership increase more beyond Fyter Fest 2?
One thing which is notable is that AEW has not constantly crossed the one million mark after they did it the first time in May earlier this year. The company primarily competes with NXT and IMPACT Wrestling. Now that AEW has started working with talents of IMPACT, their viewership has increased.
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With the return of the live crowds, it is expected that AEW will pull something bigger once they have a full house.
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AEW Dynamite tops 1 million live and same night viewers last night (1.025M). Tops Raw’s 18-49 male demo. Also 0.40 adult 18-49 demo. More at https://t.co/b30cDz6YY1 later. #AEWDynamite
— Pro Wrestling Torch (@PWTorch) July 15, 2021
AEW is doing an exceptional job in keeping the audience engaged and providing them with the maximum entertainment in each of their shows.
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